List of most bankable African artistes released by Channel O and Forbes African Magazine.
When Channel O and Forbes Africa magazine released the list of Top 10 Most Bankable Urban African Artistes, little did they know that it would cause a stir. On the list, which is, predictably, dominated by Nigerian artistes, such as Don Jazzy (No. 2 on the list), P-Square (3), D’Banj (4), Wizkid (5), 2face Idibia (6), Ice Prince (9) and Banky W (10), are Africa’s most bankable stars.
The number one spot went to the Senegalese international super star, Akon. According to the authors, the criteria for selection included endorsement value, popularity, show rates, sales, awards, YouTube views, appearance in newspapers, investment, and social media presence, among others. The ‘uproar’ appears to be fuelled by the fact that some fans and music critics who are yet to come to terms with the final cut, think the list had to do with just how much money the artistes have in their bank accounts. Some failed to read between the lines and put into consideration the fact that other factors came into play besides jewellery, cars or gadgets, which these artistes display on their Twitter, Instagram or Facebook accounts.